RootsResearch
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Learn About Us

Empowering through Clarity & Direction

At Roots Research Private Limited, we believe that failures are rarely a result of capability, but rather a lack of accurate direction.

Our Mission & Purpose

Roots Research Private Limited is an educational technology and enterprise workforce organization. We bridge the gap between academic education and operational realities using modern, scientific methodologies.

Through our flagship suite, **GreatCampus**, we help university students unlock their self-awareness and practice placement mock interviews with tailored AI analytics. For operational frontline workforces, we deliver 2-minute native language SOP training modules directly via messaging systems, helping warehouse and logistics companies drastically boost operational productivity.

What We Do

Logistics & Frontline Learning

Partnering with warehouses, fulfillment centers, and logistics leaders to implement zero-friction operational learning:

  • Mobile-first training (WhatsApp / SMS)
  • 2-Minute native language SOP lessons
  • SOPs for picking, packing & safety rules
  • Analytics and performance tracking dashboards

Academic & Student Placements

Empowering Indian universities and students with scientific placement preparation tools:

  • DCAS behavioral profiling & strengths explorer
  • AI mock interview loops with real-time NLP grading
  • Self-awareness alignment and speech metrics
  • Small-steps daily micro-learning paths
Our Leadership

Meet Our Founder

The visionary guiding Roots Research toward building scientific edtech solutions.

Maninder Singh

Maninder Singh

Founder & Managing Director

"At Roots Research, we are on a mission with our team to help warehouses, logistics, and higher-education institutes improve productivity and preparation — not by adding hours of training, but by transforming how people learn and discover their strengths."

Maninder Singh is an alumnus of **DCE (Mechanical Engineering)** and holds an **MBA from Panjab University**. Combining strong technical operational frameworks with strategic business management insights, he has also served as a visiting strategy faculty at leading B-schools. His core belief that simple, micro-learning modules create powerful operational impacts drives the product development across the entire GreatCampus and Teamz ecosystem.

Operational Case Study

The Product Pivot Story

How removing diagnostic friction and simplifying learning loops unlocked 73% module completion rates.

Frontline Learning Optimization: Neha & Rohit

During our early deployments at warehouse operations led by site managers **Neha** and **Rohit**, we discovered that heavy learning management systems (LMS) with app downloads and username credentials suffered from a low module completion rate (only **18%**). Frontline pickers and packers struggled with interface friction.

By pivoting to a zero-friction delivery mechanism — delivering short, 2-minute native language SOP lessons directly via messaging links with no credentials required — Neha and Rohit's team saw modules completion climb to **73%** in under 3 weeks.

Initial LMS Completion
18%
Pivoted SMS/WA Completion
73%